Head-To-Head Survey: TruGolf (TRUG) vs. The Competition

TruGolf (NASDAQ:TRUG) is one of 19 publicly-traded companies in the “Sporting & athletic goods, not elsewhere classified” industry, but how does it compare to its rivals? We will compare TruGolf to similar businesses based on the strength of its risk, analyst recommendations, valuation, institutional ownership, dividends, earnings and profitability.

Valuation and Earnings

This table compares TruGolf and its rivals gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
TruGolf	$20.35 million	-$360,000.00	-1.02
TruGolf Competitors	$2.82 billion	$65.74 million	3.28

TruGolf’s rivals have higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Insider & Institutional Ownership

3.2% of TruGolf shares are held by institutional investors. Comparatively, 49.9% of shares of all “Sporting & athletic goods, not elsewhere classified” companies are held by institutional investors. 37.2% of TruGolf shares are held by company insiders. Comparatively, 19.5% of shares of all “Sporting & athletic goods, not elsewhere classified” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares TruGolf and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	N/A	N/A	-21.06%
TruGolf Competitors	-70.19%	-167.53%	-28.10%

Volatility and Risk

TruGolf has a beta of -0.75, meaning that its stock price is 175% less volatile than the S&P 500. Comparatively, TruGolf’s rivals have a beta of 1.39, meaning that their average stock price is 39% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for TruGolf and its rivals, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	0	0	1	0	3.00
TruGolf Competitors	76	511	746	8	2.51

TruGolf currently has a consensus price target of $2.00, suggesting a potential upside of 365.12%. As a group, “Sporting & athletic goods, not elsewhere classified” companies have a potential upside of 9.58%. Given TruGolf’s stronger consensus rating and higher possible upside, analysts plainly believe TruGolf is more favorable than its rivals.

Summary

TruGolf beats its rivals on 7 of the 13 factors compared.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.