Short Interest in Baozun Inc. (NASDAQ:BZUN) Increases By 34.5%

Baozun Inc. (NASDAQ:BZUN) was the target of a significant increase in short interest in December. As of December 31st, there was short interest totalling 878,200 shares, an increase of 34.5% from the December 15th total of 652,900 shares. Based on an average trading volume of 655,000 shares, the days-to-cover ratio is currently 1.3 days. Currently, 1.6% of the company’s stock are short sold.

Analyst Upgrades and Downgrades

Several equities research analysts have weighed in on the stock. Citigroup lifted their price target on shares of Baozun from $3.90 to $4.20 and gave the company a “buy” rating in a research note on Tuesday, November 26th. StockNews.com raised Baozun from a “hold” rating to a “buy” rating in a research report on Friday.

Institutional Inflows and Outflows

A number of hedge funds have recently made changes to their positions in BZUN. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC bought a new position in Baozun in the 3rd quarter valued at about $353,000. Barclays PLC raised its stake in shares of Baozun by 2,153.5% in the third quarter. Barclays PLC now owns 160,000 shares of the technology company’s stock worth $573,000 after purchasing an additional 152,900 shares during the last quarter. State Street Corp bought a new position in shares of Baozun in the third quarter valued at approximately $170,000. Marshall Wace LLP purchased a new position in shares of Baozun during the second quarter valued at approximately $55,000. Finally, Wolverine Trading LLC grew its holdings in Baozun by 42.5% during the third quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company’s stock worth $52,000 after buying an additional 4,545 shares in the last quarter. 47.29% of the stock is currently owned by institutional investors and hedge funds.

Baozun Trading Up 4.0 %

NASDAQ BZUN opened at $2.88 on Friday. The company has a fifty day simple moving average of $2.77 and a 200 day simple moving average of $2.76. Baozun has a 12-month low of $1.92 and a 12-month high of $4.38. The company has a market cap of $177.29 million, a P/E ratio of -5.33 and a beta of 0.31.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.