Analyzing VPR Brands (OTCMKTS:VPRB) and Ispire Technology (NASDAQ:ISPR)

VPR Brands (OTCMKTS:VPRB) and Ispire Technology (NASDAQ:ISPR) are both consumer defensive companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, profitability, earnings, institutional ownership, valuation and dividends.

Insider and Institutional Ownership

5.0% of Ispire Technology shares are held by institutional investors. 66.2% of Ispire Technology shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for VPR Brands and Ispire Technology, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
VPR Brands	0	0	0	0	N/A
Ispire Technology	0	0	1	1	3.50

Ispire Technology has a consensus price target of $12.50, suggesting a potential upside of 65.56%. Given Ispire Technology’s higher probable upside, analysts plainly believe Ispire Technology is more favorable than VPR Brands.

Profitability

This table compares VPR Brands and Ispire Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
VPR Brands	N/A	N/A	N/A
Ispire Technology	-8.79%	-34.23%	-11.51%

Earnings & Valuation

This table compares VPR Brands and Ispire Technology”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
VPR Brands	N/A	N/A	N/A	N/A	N/A
Ispire Technology	$147.19 million	2.89	-$6.10 million	($0.24)	-31.46

VPR Brands has higher earnings, but lower revenue than Ispire Technology.

Summary

Ispire Technology beats VPR Brands on 6 of the 9 factors compared between the two stocks.

About VPR Brands

VPR Brands, LP operates in the electronic cigarette, electronic cigar, personal vaporizer, and pocket lighter industry in the United States. The company designs, markets, and distributes a line of pocket lighters under the DISSIM brand; vaporizers for essential oils, concentrates, and dry herbs under the HoneyStick brand; cannabidiol products under the Goldline brand; and electronic cigarettes and vaporizers under the KRAVE brand; and e-liquids. It also licenses its intellectual property; and develops private label manufacturing programs. The company sells its products directly to retailers, as well as through independent and online distributors, wholesalers, Internet/e-commerce sales, and dispensaries. Soleil Capital Management LLC serves as the general partner for VPR Brands, LP. The company was formerly known as Soleil Capital L.P. and changed its name to VPR Brands, LP in September 2015. VPR Brands, LP was founded in 2003 and is based in Sunrise, Florida.

About Ispire Technology

Ispire Technology Inc. researches, develops, designs, commercializes, sales, markets, and distributes e-cigarettes and cannabis vaping products worldwide. The company was founded in 2019 and is based in Los Angeles, California. Ispire Technology Inc. operates as a subsidiary of Pride Worldwide Investment Limited.