Creative Realities, Inc. (NASDAQ:CREX) Major Shareholder Laurence W. Lytton Sells 4,800 Shares of Stock

Creative Realities, Inc. (NASDAQ:CREX) major shareholder Laurence W. Lytton sold 4,800 shares of the firm’s stock in a transaction on Monday, January 22nd. The stock was sold at an average price of $2.81, for a total value of $13,488.00. Following the completion of the sale, the insider now directly owns 1,042,804 shares of the company’s stock, valued at $2,930,279.24. The trade was a 0.00 % decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Major shareholders that own 10% or more of a company’s shares are required to disclose their sales and purchases with the SEC.

Creative Realities Stock Performance

Shares of CREX stock opened at $4.55 on Thursday. The firm has a market capitalization of $47.53 million, a price-to-earnings ratio of -21.67 and a beta of 3.26. The stock’s 50-day simple moving average is $4.46 and its 200-day simple moving average is $4.19. Creative Realities, Inc. has a fifty-two week low of $1.64 and a fifty-two week high of $5.20.

Creative Realities (NASDAQ:CREX) last issued its quarterly earnings results on Wednesday, August 14th. The company reported ($0.06) earnings per share (EPS) for the quarter, meeting analysts’ consensus estimates of ($0.06). Creative Realities had a negative net margin of 2.40% and a positive return on equity of 0.23%. The business had revenue of $13.12 million for the quarter, compared to analyst estimates of $12.90 million. During the same quarter in the prior year, the business posted ($0.19) EPS. As a group, equities analysts forecast that Creative Realities, Inc. will post -0.07 earnings per share for the current year.

Institutional Trading of Creative Realities

Large investors have recently added to or reduced their stakes in the company. Essex Investment Management Co. LLC acquired a new stake in shares of Creative Realities during the third quarter worth about $118,000. Thompson Siegel & Walmsley LLC purchased a new position in Creative Realities during the 2nd quarter worth approximately $206,000. Finally, Dimensional Fund Advisors LP lifted its stake in Creative Realities by 370.9% during the 2nd quarter. Dimensional Fund Advisors LP now owns 49,020 shares of the company’s stock valued at $230,000 after acquiring an additional 38,610 shares during the period. Hedge funds and other institutional investors own 41.32% of the company’s stock.

About Creative Realities

Creative Realities, Inc, together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers.