StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

Analysts at StockNews.com started coverage on shares of comScore (NASDAQ:SCOR) in a research report issued on Monday. The firm set a “buy” rating on the stock.

Other equities analysts have also recently issued reports about the company. Needham & Company LLC lowered their target price on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a report on Wednesday, August 7th. Craig Hallum reaffirmed a “hold” rating and issued a $8.00 price target (down previously from $18.00) on shares of comScore in a research report on Thursday, August 29th.

comScore Trading Up 0.5 %

NASDAQ:SCOR traded up $0.04 during trading hours on Monday, hitting $7.32. The company had a trading volume of 28,090 shares, compared to its average volume of 21,017. The company has a 50-day moving average of $6.47 and a 200 day moving average of $10.05. The company has a market cap of $35.79 million, a P/E ratio of -0.34 and a beta of 1.10. comScore has a 1 year low of $4.89 and a 1 year high of $20.97.

Institutional Investors Weigh In On comScore

An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. lifted its holdings in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% during the 1st quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 174,826 shares of the company’s stock after acquiring an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 at the end of the most recent reporting period. Hedge funds and other institutional investors own 42.15% of the company’s stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.