Critical Survey: Soupman (OTCMKTS:SOUPQ) and Beachbody (NYSE:BODI)

Beachbody (NYSE:BODI) and Soupman (OTCMKTS:SOUPQ) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, risk, valuation and profitability.

Insider & Institutional Ownership

74.5% of Beachbody shares are held by institutional investors. 41.8% of Beachbody shares are held by insiders. Comparatively, 12.1% of Soupman shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Beachbody and Soupman’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Beachbody	-22.62%	-94.29%	-26.19%
Soupman	N/A	N/A	N/A

Valuation & Earnings

This table compares Beachbody and Soupman”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Beachbody	$527.11 million	0.08	-$152.64 million	($15.75)	-0.39
Soupman	N/A	N/A	N/A	N/A	N/A

Soupman has lower revenue, but higher earnings than Beachbody.

Analyst Ratings

This is a breakdown of current recommendations for Beachbody and Soupman, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Beachbody	0	2	4	0	2.67
Soupman	0	0	0	0	0.00

Beachbody presently has a consensus target price of $12.00, indicating a potential upside of 94.81%. Given Beachbody’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Beachbody is more favorable than Soupman.

Summary

Beachbody beats Soupman on 6 of the 9 factors compared between the two stocks.

About Beachbody

The Beachbody Company, Inc. operates as a subscription health and wellness company that provides fitness, nutrition, and stress-reducing programs in the United States and internationally. The company operates Beachbody on Demand, a digital subscription platform that provides access to a library of live and on-demand fitness and nutrition content; and Beachbody on Demand Interactive (BODi) for live fitness and nutrition programs. It also offers nutritional products, such as Shakeology, a nutrition shake; Beachbody Performance supplements comprising pre-workout energize, hydrate, post-workout recover, and protein supplement recharge products; BEACHBAR, a low-sugar snack bar; supplements under the LADDER brand; connected fitness products; and BODi Bike Studio, a package subscription to BODi with a bike and accessories. The Beachbody Company, Inc. was founded in 1998 and is headquartered in El Segundo, California.

About Soupman

Soupman, Inc., together with its subsidiaries, manufactures and sells soups in the United States. It markets and sells its products to grocery chains, school systems, and franchisees under The Original Soupman brand name. The company also franchises Original Soupman restaurants and mobile unit; and other high-traffic locations, such as casinos, airports, theme parks, and other tourist locations. It has 9 franchise locations, including co-branded locations. The company was formerly known as Passport Arts, Inc. and changed its name to Soupman, Inc. in January 2011. Soupman, Inc. was founded in 1984 and is based in Staten Island, New York.