Jackson Financial (NYSE:JXN) versus Primerica (NYSE:PRI) Head to Head Analysis

Jackson Financial (NYSE:JXN) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, valuation, dividends, profitability, risk and analyst recommendations.

Analyst Ratings

This is a breakdown of current ratings and price targets for Jackson Financial and Primerica, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Jackson Financial 0 4 0 0 2.00
Primerica 0 0 3 0 3.00

Jackson Financial currently has a consensus target price of $36.67, suggesting a potential downside of 16.74%. Primerica has a consensus target price of $174.00, suggesting a potential upside of 10.84%. Given Primerica’s stronger consensus rating and higher possible upside, analysts clearly believe Primerica is more favorable than Jackson Financial.


This table compares Jackson Financial and Primerica’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Jackson Financial N/A N/A N/A
Primerica 16.97% 22.60% 2.89%

Earnings & Valuation

This table compares Jackson Financial and Primerica’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Jackson Financial N/A N/A N/A N/A N/A
Primerica $2.22 billion 2.80 $386.16 million $11.02 14.25

Primerica has higher revenue and earnings than Jackson Financial.

Institutional & Insider Ownership

65.6% of Jackson Financial shares are owned by institutional investors. Comparatively, 89.1% of Primerica shares are owned by institutional investors. 0.9% of Primerica shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


Jackson Financial pays an annual dividend of $2.00 per share and has a dividend yield of 4.5%. Primerica pays an annual dividend of $1.88 per share and has a dividend yield of 1.2%. Primerica pays out 17.1% of its earnings in the form of a dividend. Primerica has increased its dividend for 12 consecutive years.


Primerica beats Jackson Financial on 10 of the 12 factors compared between the two stocks.

About Jackson Financial

Jackson Financial Inc. is a U.S. retirement services provider with supported by its diverse portfolio of differentiated products. Jackson(R) is the marketing name for Jackson Financial Inc., Jackson National Life Insurance Company(R) and Jackson National Life Insurance Company of New York(R). Jackson Financial Inc. is based in LANSING, Mich.

About Primerica

Primerica, Inc. engages in the provision of financial products to middle-income households. It operates through the following segments: Term Life Insurance, Investment and Savings Products, and Corporate and Other Distributed Products. The Term Life Insurance segment includes underwriting profits in the in-force book of term life insurance policies. The Investment and Savings Products segment involves retail and managed mutual funds and annuities, and segregated funds. The Corporate and Other Distributed Products segment comprises the revenues and expenses related to discontinued lines of insurance. The company was founded by Arthur L. Williams, Jr. and Angela Williams on February 10, 1977 and is headquartered in Dublin, GA.

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