comScore, Inc. (NASDAQ:SCOR) Sees Significant Increase in Short Interest

comScore, Inc. (NASDAQ:SCOR) was the recipient of a large growth in short interest in the month of March. As of March 31st, there was short interest totalling 136,600 shares, a growth of 27.3% from the March 15th total of 107,300 shares. Currently, 3.1% of the company’s stock are sold short. Based on an average trading volume of 23,000 shares, the days-to-cover ratio is presently 5.9 days.

comScore Trading Down 2.2 %

NASDAQ SCOR traded down $0.35 during trading on Monday, reaching $15.60. 5,223 shares of the company’s stock were exchanged, compared to its average volume of 22,191. comScore has a fifty-two week low of $9.60 and a fifty-two week high of $22.60. The company’s fifty day simple moving average is $17.02 and its 200-day simple moving average is $15.40.

comScore (NASDAQ:SCOR) last announced its quarterly earnings results on Wednesday, March 6th. The company reported ($6.69) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.80 by ($7.49). The firm had revenue of $95.10 million for the quarter, compared to analyst estimates of $97.50 million. comScore had a negative net margin of 21.37% and a negative return on equity of 44.97%. As a group, analysts predict that comScore will post 0.39 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

SCOR has been the subject of a number of research reports. StockNews.com lowered comScore from a “buy” rating to a “hold” rating in a research report on Friday, March 8th. Needham & Company LLC decreased their price objective on comScore from $30.00 to $25.00 and set a “buy” rating for the company in a research report on Thursday, March 7th.

Institutional Investors Weigh In On comScore

Several institutional investors have recently made changes to their positions in SCOR. JPMorgan Chase & Co. lifted its holdings in shares of comScore by 21.8% during the 1st quarter. JPMorgan Chase & Co. now owns 32,839 shares of the company’s stock valued at $96,000 after buying an additional 5,877 shares during the last quarter. Bank of Montreal Can bought a new position in shares of comScore in the 1st quarter valued at approximately $1,552,000. Dimensional Fund Advisors LP raised its stake in shares of comScore by 12.2% in the 1st quarter. Dimensional Fund Advisors LP now owns 1,756,098 shares of the company’s stock valued at $5,110,000 after acquiring an additional 190,791 shares in the last quarter. Renaissance Technologies LLC raised its stake in shares of comScore by 11.7% in the 1st quarter. Renaissance Technologies LLC now owns 613,950 shares of the company’s stock valued at $1,787,000 after acquiring an additional 64,416 shares in the last quarter. Finally, Invesco Ltd. raised its stake in shares of comScore by 8.1% in the 1st quarter. Invesco Ltd. now owns 147,884 shares of the company’s stock valued at $430,000 after acquiring an additional 11,024 shares in the last quarter. 42.15% of the stock is currently owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.