Legacy Financial Advisors Inc. Buys 94 Shares of ServiceNow, Inc. (NYSE:NOW)

Legacy Financial Advisors Inc. lifted its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 14.0% in the 4th quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 764 shares of the information technology services provider’s stock after acquiring an additional 94 shares during the quarter. Legacy Financial Advisors Inc.’s holdings in ServiceNow were worth $540,000 as of its most recent filing with the SEC.

Several other large investors also recently made changes to their positions in NOW. International Assets Investment Management LLC boosted its stake in ServiceNow by 69,354.6% during the 4th quarter. International Assets Investment Management LLC now owns 821,648 shares of the information technology services provider’s stock valued at $580,486,000 after purchasing an additional 820,465 shares during the period. FMR LLC boosted its stake in ServiceNow by 17.3% during the 3rd quarter. FMR LLC now owns 4,036,796 shares of the information technology services provider’s stock valued at $2,256,407,000 after purchasing an additional 595,697 shares during the period. Jennison Associates LLC boosted its stake in ServiceNow by 23.0% during the 3rd quarter. Jennison Associates LLC now owns 2,467,471 shares of the information technology services provider’s stock valued at $1,379,217,000 after purchasing an additional 461,614 shares during the period. Cerity Partners LLC boosted its stake in ServiceNow by 1,073.7% during the 4th quarter. Cerity Partners LLC now owns 406,262 shares of the information technology services provider’s stock valued at $287,020,000 after purchasing an additional 371,648 shares during the period. Finally, J.P. Morgan Private Wealth Advisors LLC bought a new stake in ServiceNow during the 3rd quarter valued at approximately $135,075,000. Institutional investors own 87.18% of the company’s stock.

Insider Buying and Selling at ServiceNow

In other news, insider Paul John Smith sold 5,159 shares of the company’s stock in a transaction that occurred on Tuesday, February 20th. The stock was sold at an average price of $745.32, for a total value of $3,845,105.88. Following the transaction, the insider now owns 5,453 shares of the company’s stock, valued at $4,064,229.96. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. In other ServiceNow news, CEO William R. Mcdermott sold 5,030 shares of the company’s stock in a transaction on Tuesday, February 20th. The stock was sold at an average price of $753.08, for a total transaction of $3,787,992.40. Following the completion of the sale, the chief executive officer now directly owns 17,177 shares in the company, valued at $12,935,655.16. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Paul John Smith sold 5,159 shares of the stock in a transaction on Tuesday, February 20th. The shares were sold at an average price of $745.32, for a total value of $3,845,105.88. Following the completion of the transaction, the insider now owns 5,453 shares of the company’s stock, valued at $4,064,229.96. The disclosure for this sale can be found here. Insiders have sold 11,369 shares of company stock worth $8,538,300 over the last 90 days. Company insiders own 0.25% of the company’s stock.

Analysts Set New Price Targets

Several analysts recently weighed in on the company. Robert W. Baird increased their target price on ServiceNow from $780.00 to $870.00 and gave the company an “outperform” rating in a research note on Thursday, January 25th. StockNews.com cut ServiceNow from a “buy” rating to a “hold” rating in a report on Friday, April 26th. William Blair reaffirmed an “outperform” rating on shares of ServiceNow in a report on Thursday, April 25th. BMO Capital Markets cut their price target on ServiceNow from $850.00 to $830.00 and set an “outperform” rating for the company in a report on Thursday, April 25th. Finally, UBS Group cut their price target on ServiceNow from $920.00 to $875.00 and set a “buy” rating for the company in a report on Thursday, April 25th. Three equities research analysts have rated the stock with a hold rating and twenty-two have assigned a buy rating to the company. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $807.28.

ServiceNow Stock Up 3.0 %

NOW traded up $20.93 on Friday, hitting $716.65. 1,437,055 shares of the company were exchanged, compared to its average volume of 1,270,596. ServiceNow, Inc. has a 12 month low of $428.97 and a 12 month high of $815.32. The company has a market cap of $147.19 billion, a PE ratio of 76.65, a PEG ratio of 4.37 and a beta of 0.98. The company has a debt-to-equity ratio of 0.18, a quick ratio of 1.06 and a current ratio of 1.05. The stock’s fifty day moving average is $753.36 and its 200-day moving average is $713.00.

ServiceNow Profile

ServiceNow, Inc provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools.