Head to Head Contrast: Acushnet (NYSE:GOLF) & TruGolf (NASDAQ:TRUG)

TruGolf (NASDAQ:TRUG) and Acushnet (NYSE:GOLF) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, institutional ownership, risk, profitability, analyst recommendations and dividends.

Analyst Recommendations

This is a summary of current ratings and target prices for TruGolf and Acushnet, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	0	0	0	0	N/A
Acushnet	0	3	4	0	2.57

Acushnet has a consensus target price of $66.86, suggesting a potential upside of 4.33%. Given Acushnet’s higher possible upside, analysts clearly believe Acushnet is more favorable than TruGolf.

Profitability

This table compares TruGolf and Acushnet’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	N/A	N/A	-18.40%
Acushnet	8.03%	20.65%	8.73%

Institutional & Insider Ownership

3.2% of TruGolf shares are held by institutional investors. Comparatively, 53.1% of Acushnet shares are held by institutional investors. 37.2% of TruGolf shares are held by insiders. Comparatively, 54.6% of Acushnet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Earnings & Valuation

This table compares TruGolf and Acushnet’s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruGolf	N/A	N/A	-$400,000.00	N/A	N/A
Acushnet	$2.38 billion	1.70	$198.43 million	$2.88	22.23

Acushnet has higher revenue and earnings than TruGolf.

Risk & Volatility

TruGolf has a beta of -0.6, indicating that its stock price is 160% less volatile than the S&P 500. Comparatively, Acushnet has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500.

Summary

Acushnet beats TruGolf on 10 of the 10 factors compared between the two stocks.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.

About Acushnet

Acushnet Holdings Corp. designs, develops, manufactures, and distributes golf products in the United States, Europe, the Middle East, Africa, Japan, Korea, and internationally. The company operates through four segments: Titleist Golf Balls, Titleist Golf Clubs, Titleist Golf Gear, and FootJoy Golf Wear. It offers golf balls under the Titleist brand; golf clubs, such as drivers, fairways, hybrids, and irons under the Titleist brand; wedges under the Vokey Design brand; and putters under the Scotty Cameron brand. The company also provides golf bags, headwear, golf gloves, travel products, and other golf accessories. In addition, it offers golf shoes, gloves, golf outerwear, and men's and women's golf apparel under the FootJoy brand; and ski, golf, and lifestyle apparel under the KJUS brand name. It sells its products through on-course golf shops and golf specialty retailers, as well as through representatives, other retailers, and online. The company was formerly known as Alexandria Holdings Corp. and changed its name to Acushnet Holdings Corp. in March 2016. Acushnet Holdings Corp. was founded in 1910 and is headquartered in Fairhaven, Massachusetts.