TruGolf (NASDAQ:TRUG) & Acushnet (NYSE:GOLF) Head to Head Review

Acushnet (NYSE:GOLF) and TruGolf (NASDAQ:TRUG) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation and dividends.

Valuation & Earnings

This table compares Acushnet and TruGolf’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Acushnet	$2.38 billion	1.65	$198.43 million	$2.88	21.69
TruGolf	N/A	N/A	-$400,000.00	N/A	N/A

Acushnet has higher revenue and earnings than TruGolf.

Profitability

This table compares Acushnet and TruGolf’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Acushnet	8.03%	20.65%	8.73%
TruGolf	N/A	N/A	-18.40%

Analyst Ratings

This is a breakdown of recent ratings and target prices for Acushnet and TruGolf, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Acushnet	0	3	4	0	2.57
TruGolf	0	0	0	0	N/A

Acushnet currently has a consensus target price of $66.86, indicating a potential upside of 7.04%. Given Acushnet’s higher possible upside, analysts plainly believe Acushnet is more favorable than TruGolf.

Risk & Volatility

Acushnet has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.6, indicating that its share price is 160% less volatile than the S&P 500.

Institutional & Insider Ownership

53.1% of Acushnet shares are held by institutional investors. Comparatively, 3.2% of TruGolf shares are held by institutional investors. 54.6% of Acushnet shares are held by company insiders. Comparatively, 37.2% of TruGolf shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Acushnet beats TruGolf on 10 of the 10 factors compared between the two stocks.

About Acushnet

Acushnet Holdings Corp. designs, develops, manufactures, and distributes golf products in the United States, Europe, the Middle East, Africa, Japan, Korea, and internationally. The company operates through four segments: Titleist Golf Balls, Titleist Golf Clubs, Titleist Golf Gear, and FootJoy Golf Wear. It offers golf balls under the Titleist brand; golf clubs, such as drivers, fairways, hybrids, and irons under the Titleist brand; wedges under the Vokey Design brand; and putters under the Scotty Cameron brand. The company also provides golf bags, headwear, golf gloves, travel products, and other golf accessories. In addition, it offers golf shoes, gloves, golf outerwear, and men's and women's golf apparel under the FootJoy brand; and ski, golf, and lifestyle apparel under the KJUS brand name. It sells its products through on-course golf shops and golf specialty retailers, as well as through representatives, other retailers, and online. The company was formerly known as Alexandria Holdings Corp. and changed its name to Acushnet Holdings Corp. in March 2016. Acushnet Holdings Corp. was founded in 1910 and is headquartered in Fairhaven, Massachusetts.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.