Head to Head Review: Xponential Fitness (NYSE:XPOF) vs. United Parks & Resorts (NYSE:PRKS)

Xponential Fitness (NYSE:XPOF) and United Parks & Resorts (NYSE:PRKS) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.

Volatility and Risk

Xponential Fitness has a beta of 1.23, indicating that its share price is 23% more volatile than the S&P 500. Comparatively, United Parks & Resorts has a beta of 2.02, indicating that its share price is 102% more volatile than the S&P 500.

Valuation & Earnings

This table compares Xponential Fitness and United Parks & Resorts’ gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Xponential Fitness	$318.66 million	2.45	-$17.48 million	($0.57)	-28.47
United Parks & Resorts	$1.73 billion	1.94	$234.20 million	$3.72	14.38

United Parks & Resorts has higher revenue and earnings than Xponential Fitness. Xponential Fitness is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Xponential Fitness and United Parks & Resorts’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Xponential Fitness	1.90%	-7.65%	2.97%
United Parks & Resorts	13.84%	-88.59%	9.23%

Insider & Institutional Ownership

58.6% of Xponential Fitness shares are held by institutional investors. 47.8% of Xponential Fitness shares are held by insiders. Comparatively, 1.1% of United Parks & Resorts shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Xponential Fitness and United Parks & Resorts, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Xponential Fitness	0	3	6	2	2.91
United Parks & Resorts	1	2	3	0	2.33

Xponential Fitness presently has a consensus price target of $21.05, suggesting a potential upside of 29.94%. United Parks & Resorts has a consensus price target of $63.83, suggesting a potential upside of 19.34%. Given Xponential Fitness’ stronger consensus rating and higher possible upside, equities analysts plainly believe Xponential Fitness is more favorable than United Parks & Resorts.

Summary

Xponential Fitness beats United Parks & Resorts on 8 of the 14 factors compared between the two stocks.

About Xponential Fitness

Xponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness franchisor in North America. It offers pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga services under the Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, Rumble, AKT, Stride, and BFT brands. Xponential Fitness, Inc. was founded in 2017 and is headquartered in Irvine, California.

About United Parks & Resorts

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania; and theme park in Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand name. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.