Comparing JD Sports Fashion (OTCMKTS:JDDSF) and GAP (NYSE:GPS)

JD Sports Fashion (OTCMKTS:JDDSF) and GAP (NYSE:GPS) are both consumer cyclical companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, earnings, profitability, institutional ownership, valuation and analyst recommendations.

Analyst Recommendations

This is a summary of current recommendations and price targets for JD Sports Fashion and GAP, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JD Sports Fashion	1	0	0	0	1.00
GAP	0	7	9	0	2.56

GAP has a consensus price target of $26.51, indicating a potential upside of 9.47%. Given GAP’s stronger consensus rating and higher probable upside, analysts plainly believe GAP is more favorable than JD Sports Fashion.

Profitability

This table compares JD Sports Fashion and GAP’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
JD Sports Fashion	N/A	N/A	N/A
GAP	4.52%	27.57%	6.30%

Earnings and Valuation

This table compares JD Sports Fashion and GAP’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JD Sports Fashion	N/A	N/A	N/A	N/A	N/A
GAP	$15.00 billion	0.61	$502.00 million	$1.80	13.46

GAP has higher revenue and earnings than JD Sports Fashion.

Institutional and Insider Ownership

58.8% of GAP shares are held by institutional investors. 30.8% of GAP shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

GAP beats JD Sports Fashion on 9 of the 9 factors compared between the two stocks.

About JD Sports Fashion

JD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, camping goods, boats, and bicycles, as well as distributes sports apparel and accessories, footwear, and apparel. It offers its products under the JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Tessuti, Scotts, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors brands. The company also operates online business. In addition, it licenses fashion brands and operates fitness centers; operates as online own label women's fashion retailer; and manufactures and distributes professional fitness equipment. The company has operations in the United Kingdom, Andorra, Australia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Latvia, Lithuania, Malaysia, the Netherlands, New Zealand, Poland, Portugal, Republic of Ireland, Romania, Serbia, Singapore, Slovakia, South Korea, Spain and the Canary Islands, Sweden, Thailand, and the United Arab Emirates. The company was founded in 1981 and is headquartered in Bury, the United Kingdom. JD Sports Fashion plc is a subsidiary of Pentland Group Limited.

About GAP

The Gap, Inc. operates as an apparel retail company. The company offers apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, and Athleta brands. Its products include adult apparel and accessories; and fitness and lifestyle products for use in yoga, training, sports, travel, and everyday activities for women and girls. The company offers its products through company-operated stores, franchise stores, websites, and third-party arrangements. It has franchise agreements to operate Old Navy, Gap, Banana Republic, and Athleta stores and websites in Asia, Europe, Latin America, the Middle East, and Africa. The Gap, Inc. was incorporated in 1969 and is headquartered in San Francisco, California.