Critical Comparison: MediaAlpha (NYSE:MAX) versus RTCORE (OTCMKTS:RTME)

MediaAlpha (NYSE:MAX) and RTCORE (OTCMKTS:RTME) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, analyst recommendations, profitability, institutional ownership, risk, dividends and earnings.

Insider & Institutional Ownership

64.4% of MediaAlpha shares are held by institutional investors. 11.5% of MediaAlpha shares are held by insiders. Comparatively, 41.3% of RTCORE shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares MediaAlpha and RTCORE’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MediaAlpha	-2.69%	N/A	-9.11%
RTCORE	N/A	N/A	N/A

Earnings & Valuation

This table compares MediaAlpha and RTCORE’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MediaAlpha	$496.67 million	2.26	-$40.42 million	($0.68)	-25.09
RTCORE	N/A	N/A	N/A	N/A	N/A

RTCORE has lower revenue, but higher earnings than MediaAlpha.

Risk and Volatility

MediaAlpha has a beta of 1.2, indicating that its share price is 20% more volatile than the S&P 500. Comparatively, RTCORE has a beta of 8.34, indicating that its share price is 734% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for MediaAlpha and RTCORE, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MediaAlpha	0	1	6	0	2.86
RTCORE	0	0	0	0	N/A

MediaAlpha currently has a consensus price target of $24.29, suggesting a potential upside of 42.35%. Given MediaAlpha’s higher probable upside, equities analysts plainly believe MediaAlpha is more favorable than RTCORE.

About MediaAlpha

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

About RTCORE

RTCORE Inc provides software solutions. It engages in the development of Real Time Core Processing System, a cloud-native software to displace the monolithic systems plaguing industries worldwide. The company was formerly known as iSocialy, Inc. and changed its name to RTCORE Inc in September 2020. RTCORE Inc is headquartered in Charlotte, North Carolina.