Contrasting Groupon (NASDAQ:GRPN) and Haoxi Health Technology (NASDAQ:HAO)

Haoxi Health Technology (NASDAQ:HAO) and Groupon (NASDAQ:GRPN) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, dividends, valuation, earnings, profitability and analyst recommendations.

Profitability

This table compares Haoxi Health Technology and Groupon’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Haoxi Health Technology	N/A	N/A	N/A
Groupon	-7.03%	N/A	-0.37%

Analyst Ratings

This is a breakdown of current ratings for Haoxi Health Technology and Groupon, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Haoxi Health Technology	0	0	0	0	N/A
Groupon	1	0	2	1	2.75

Groupon has a consensus price target of $17.83, suggesting a potential upside of 79.05%. Given Groupon’s higher probable upside, analysts plainly believe Groupon is more favorable than Haoxi Health Technology.

Insider and Institutional Ownership

90.1% of Groupon shares are held by institutional investors. 35.7% of Groupon shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Haoxi Health Technology and Groupon”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Haoxi Health Technology	$42.57 million	0.14	N/A	N/A	N/A
Groupon	$511.89 million	0.77	-$55.41 million	($1.29)	-7.72

Haoxi Health Technology has higher earnings, but lower revenue than Groupon.

Summary

Groupon beats Haoxi Health Technology on 7 of the 9 factors compared between the two stocks.

About Haoxi Health Technology

Haoxi Health Technology Limited, through its subsidiaries, provides online marketing solutions in China. It offers online marketing solutions, which include online short video marketing solutions to advertisers through its media partners; and customized marketing solutions by planning, producing, placing, and optimizing online ads to help its advertisers acquire, convert, and retain consumers on various online media platforms. The company places its ads through mainstream online short video platforms and social media platforms, such as Toutiao, Douyin, WeChat, and Sina Weibo. It serves advertiser client base primarily in the healthcare industry. The company was founded in 2018 and is based in Beijing, China.

About Groupon

Groupon, Inc., together with its subsidiaries, operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International. The company sells goods or services on behalf of third-party merchants. It serves customers through its mobile applications and websites. The company was formerly known as ThePoint.com, Inc. and changed its name to Groupon, Inc. in October 2008. Groupon, Inc. was incorporated in 2008 and is headquartered in Chicago, Illinois.