SEEK (OTCMKTS:SKLTY) vs. Autohome (NYSE:ATHM) Financial Survey

SEEK (OTCMKTS:SKLTY) and Autohome (NYSE:ATHM) are both communication services companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, dividends, earnings, risk, analyst recommendations, valuation and institutional ownership.

Analyst Ratings

This is a summary of current recommendations and price targets for SEEK and Autohome, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SEEK	0	0	0	0	N/A
Autohome	0	3	0	1	2.50

Autohome has a consensus price target of $28.00, indicating a potential downside of 5.18%. Given Autohome’s higher probable upside, analysts plainly believe Autohome is more favorable than SEEK.

Valuation and Earnings

This table compares SEEK and Autohome”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SEEK	N/A	N/A	N/A	$1.14	29.77
Autohome	$7.30 billion	0.51	$286.40 million	$2.11	14.00

Autohome has higher revenue and earnings than SEEK. Autohome is trading at a lower price-to-earnings ratio than SEEK, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

63.1% of Autohome shares are owned by institutional investors. 5.7% of Autohome shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares SEEK and Autohome’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SEEK	N/A	N/A	N/A
Autohome	25.81%	8.19%	6.35%

Summary

Autohome beats SEEK on 9 of the 10 factors compared between the two stocks.

About SEEK

SEEK Limited, together with its subsidiaries, engages in the provision of online employment marketplace services in Australia, South East Asia, Brazil, New Zealand, Mexico, the United Kingdom, Europe, and internationally. It operates through ANZ, SEEK Asia, Brazil Online, OCC, Platform support, Portfolio investments, and SEEK Growth Fund segments. The company offers Jora, an online employment marketplace; JobAdder, a talent acquisition suite that simplifies the hiring process for recruiter and corporate talent acquisition teams; and Certsy, a platform to securely verify and share work credentials, and to complete compliance checks. It also owns and manages seek, JobsDB, JobStreet, catho, and occmundial platforms. In addition, the company holds a portfolio of investments in the human capital management industry. SEEK Limited was incorporated in 1997 and is headquartered in Melbourne, Australia.

About Autohome

Autohome Inc. operates as an online destination for automobile consumers in the People’s Republic of China. The company delivers interactive content and tools to automobile consumers through its three websites, autohome.com.cn, che168.com, and ttpai.cn on PCs, mobile devices, mobile applications, and mini apps. It provides media services, including automaker advertising services and regional marketing campaigns; and leads generation services comprising dealer subscription services, advertising services for individual dealers, and used automobile listing and other platform-based services. The company offers Autohome Mall, an online transaction platform; and online bidding platform for used automobiles, as well as collects commissions for facilitating transactions of auto-financing and insurance products on its platform. The company was formerly known as Sequel Limited and changed its name to Autohome Inc. in October 2011. Autohome Inc. was incorporated in 2008 and is headquartered in Beijing, the People’s Republic of China.