Fortune Real Estate Investment Trust (OTCMKTS:FRIVF – Get Free Report) and SITE Centers (NYSE:SITC – Get Free Report) are both real estate companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, institutional ownership, profitability, valuation, analyst recommendations, risk and dividends.
Profitability
This table compares Fortune Real Estate Investment Trust and SITE Centers’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Fortune Real Estate Investment Trust | N/A | N/A | N/A |
| SITE Centers | 164.10% | 34.20% | 19.41% |
Insider and Institutional Ownership
27.7% of Fortune Real Estate Investment Trust shares are held by institutional investors. Comparatively, 88.7% of SITE Centers shares are held by institutional investors. 10.1% of SITE Centers shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Fortune Real Estate Investment Trust | 0 | 0 | 0 | 0 | N/A |
| SITE Centers | 0 | 8 | 2 | 0 | 2.20 |
SITE Centers has a consensus target price of $58.89, suggesting a potential upside of 264.44%. Given SITE Centers’ higher probable upside, analysts clearly believe SITE Centers is more favorable than Fortune Real Estate Investment Trust.
Valuation and Earnings
This table compares Fortune Real Estate Investment Trust and SITE Centers”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Fortune Real Estate Investment Trust | N/A | N/A | N/A | $1.36 | 0.37 |
| SITE Centers | $539.46 million | 1.57 | $265.70 million | $13.67 | 1.18 |
SITE Centers has higher revenue and earnings than Fortune Real Estate Investment Trust. Fortune Real Estate Investment Trust is trading at a lower price-to-earnings ratio than SITE Centers, indicating that it is currently the more affordable of the two stocks.
Summary
SITE Centers beats Fortune Real Estate Investment Trust on 10 of the 10 factors compared between the two stocks.
About Fortune Real Estate Investment Trust
Established in 2003, Fortune REIT is a real estate investment trust constituted by a trust deed (as amended, supplemented or otherwise modified from time to time). It is the first REIT to hold assets in Hong Kong and is currently listed on the Main Board of The Stock Exchange of Hong Kong Limited. Fortune REIT currently holds a portfolio of 17 retail properties, with 16 private housing estate retail properties in Hong Kong and 1 neighborhood mall in Singapore, comprising approximately 3 million sq. ft. of retail space and 2,793 car parking spaces. The retail properties are Fortune City One, +WOO, Ma On Shan Plaza, Metro Town, Fortune Metropolis, Laguna Plaza, Belvedere Square, Waldorf Avenue, Caribbean Square, Jubilee Square, Tsing Yi Square, Smartland, Stars of Kovan Property, Centre de Laguna, Hampton Loft, Lido Avenue and Rhine Avenue. They house tenants from diverse trade sectors such as supermarkets, food and beverage outlets, banks, real estate agencies, and education providers.
About SITE Centers
SITE Centers is an owner and manager of open-air shopping centers located in suburban, high household income communities. The Company is a self-administered and self-managed REIT operating as a fully integrated real estate company, and is publicly traded on the New York Stock Exchange under the ticker symbol SITC.
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