Short Interest in comScore, Inc. (NASDAQ:SCOR) Expands By 26.1%

comScore, Inc. (NASDAQ:SCOR) saw a significant increase in short interest during the month of November. As of November 15th, there was short interest totalling 31,400 shares, an increase of 26.1% from the October 31st total of 24,900 shares. Based on an average trading volume of 23,100 shares, the days-to-cover ratio is presently 1.4 days. Currently, 0.9% of the company’s shares are sold short.

Wall Street Analyst Weigh In

SCOR has been the subject of a number of research reports. StockNews.com initiated coverage on comScore in a research note on Tuesday, November 26th. They issued a “buy” rating for the company. Needham & Company LLC dropped their price objective on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a research note on Wednesday, August 7th. Finally, Craig Hallum reaffirmed a “hold” rating and issued a $8.00 price objective (down from $18.00) on shares of comScore in a research note on Thursday, August 29th.

Institutional Inflows and Outflows

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. increased its stake in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the 1st quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the quarter. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. Institutional investors own 42.15% of the company’s stock.

comScore Trading Up 1.6 %

Shares of NASDAQ SCOR opened at $8.38 on Monday. comScore has a twelve month low of $4.89 and a twelve month high of $20.97. The stock has a market capitalization of $40.99 million, a PE ratio of -0.39 and a beta of 1.10. The stock has a fifty day simple moving average of $6.66 and a 200-day simple moving average of $9.65.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.