Harley-Davidson (NYSE:HOG) Hits New 12-Month Low – Time to Sell?

Shares of Harley-Davidson, Inc. (NYSE:HOG) reached a new 52-week low during trading on Wednesday . The stock traded as low as $28.64 and last traded at $28.70, with a volume of 65929 shares trading hands. The stock had previously closed at $29.46.

Analyst Ratings Changes

A number of analysts have recently weighed in on HOG shares. Baird R W lowered shares of Harley-Davidson from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, October 2nd. Bank of America reduced their price objective on Harley-Davidson from $50.00 to $45.00 and set a “buy” rating for the company in a research note on Tuesday, October 15th. Citigroup lowered their target price on Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating on the stock in a research note on Friday, October 25th. StockNews.com upgraded Harley-Davidson from a “sell” rating to a “hold” rating in a research report on Wednesday, November 27th. Finally, UBS Group lowered their price objective on Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating on the stock in a research report on Thursday, November 7th. Five investment analysts have rated the stock with a hold rating and four have issued a buy rating to the company. According to MarketBeat, the company presently has a consensus rating of “Hold” and an average price target of $42.00.

Harley-Davidson Stock Down 3.7 %

The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25. The business’s 50 day moving average price is $31.98 and its 200 day moving average price is $34.36. The firm has a market cap of $3.54 billion, a PE ratio of 6.27, a PEG ratio of 0.44 and a beta of 1.48.

Harley-Davidson Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Monday, December 23rd. Shareholders of record on Tuesday, December 10th were paid a dividend of $0.1725 per share. The ex-dividend date of this dividend was Tuesday, December 10th. This represents a $0.69 annualized dividend and a yield of 2.48%. Harley-Davidson’s dividend payout ratio (DPR) is currently 15.54%.

Insider Activity

In other Harley-Davidson news, Director Maryrose Sylvester sold 4,278 shares of the stock in a transaction dated Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total value of $137,965.50. Following the completion of the sale, the director now owns 17,687 shares in the company, valued at approximately $570,405.75. This represents a 19.48 % decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Company insiders own 0.87% of the company’s stock.

Hedge Funds Weigh In On Harley-Davidson

Institutional investors have recently bought and sold shares of the company. Dimensional Fund Advisors LP boosted its stake in Harley-Davidson by 12.8% during the second quarter. Dimensional Fund Advisors LP now owns 6,248,512 shares of the company’s stock worth $209,576,000 after buying an additional 708,260 shares during the period. Pacer Advisors Inc. boosted its position in shares of Harley-Davidson by 22,680.0% during the 3rd quarter. Pacer Advisors Inc. now owns 4,182,864 shares of the company’s stock worth $161,166,000 after purchasing an additional 4,164,502 shares during the period. American Century Companies Inc. boosted its position in shares of Harley-Davidson by 42.8% during the 2nd quarter. American Century Companies Inc. now owns 2,263,919 shares of the company’s stock worth $75,932,000 after purchasing an additional 678,092 shares during the period. Raymond James & Associates increased its holdings in Harley-Davidson by 5.0% in the 3rd quarter. Raymond James & Associates now owns 647,000 shares of the company’s stock valued at $24,929,000 after purchasing an additional 30,725 shares during the last quarter. Finally, JPMorgan Chase & Co. raised its position in Harley-Davidson by 38.6% in the third quarter. JPMorgan Chase & Co. now owns 533,490 shares of the company’s stock valued at $20,555,000 after purchasing an additional 148,537 shares during the period. 85.10% of the stock is owned by hedge funds and other institutional investors.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.