Harley-Davidson (NYSE:HOG) Reaches New 52-Week Low – What’s Next?

Harley-Davidson, Inc. (NYSE:HOG) shares hit a new 52-week low during trading on Tuesday . The stock traded as low as $27.37 and last traded at $28.25, with a volume of 1220614 shares traded. The stock had previously closed at $27.80.

Analyst Ratings Changes

Several equities analysts have recently weighed in on the company. Bank of America decreased their price objective on Harley-Davidson from $50.00 to $45.00 and set a “buy” rating for the company in a report on Tuesday, October 15th. Citigroup lowered their price target on Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating on the stock in a research report on Friday, October 25th. Robert W. Baird cut their price objective on Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating for the company in a report on Tuesday, December 31st. StockNews.com upgraded shares of Harley-Davidson from a “sell” rating to a “hold” rating in a report on Wednesday, November 27th. Finally, Baird R W downgraded shares of Harley-Davidson from a “strong-buy” rating to a “hold” rating in a research report on Wednesday, October 2nd. Five analysts have rated the stock with a hold rating and four have assigned a buy rating to the company’s stock. According to data from MarketBeat, Harley-Davidson has a consensus rating of “Hold” and an average target price of $42.00.

Harley-Davidson Stock Up 1.6 %

The company has a market cap of $3.60 billion, a price-to-earnings ratio of 6.36, a P/E/G ratio of 0.44 and a beta of 1.48. The firm has a 50-day moving average price of $31.83 and a 200 day moving average price of $34.30. The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25.

Harley-Davidson Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Monday, December 23rd. Stockholders of record on Tuesday, December 10th were issued a dividend of $0.1725 per share. This represents a $0.69 dividend on an annualized basis and a dividend yield of 2.44%. The ex-dividend date was Tuesday, December 10th. Harley-Davidson’s dividend payout ratio is currently 15.54%.

Insider Activity at Harley-Davidson

In related news, Director Maryrose Sylvester sold 4,278 shares of the business’s stock in a transaction that occurred on Wednesday, October 30th. The stock was sold at an average price of $32.25, for a total value of $137,965.50. Following the completion of the sale, the director now directly owns 17,687 shares in the company, valued at approximately $570,405.75. The trade was a 19.48 % decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this link. 0.87% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Harley-Davidson

Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Prospera Private Wealth LLC bought a new position in shares of Harley-Davidson in the third quarter worth $35,000. Ashton Thomas Securities LLC acquired a new stake in Harley-Davidson during the third quarter worth about $38,000. Brooklyn Investment Group bought a new position in Harley-Davidson in the 3rd quarter valued at about $79,000. GAMMA Investing LLC raised its position in shares of Harley-Davidson by 24.6% in the 3rd quarter. GAMMA Investing LLC now owns 2,502 shares of the company’s stock valued at $96,000 after buying an additional 494 shares in the last quarter. Finally, DekaBank Deutsche Girozentrale boosted its position in shares of Harley-Davidson by 191.3% during the 2nd quarter. DekaBank Deutsche Girozentrale now owns 3,999 shares of the company’s stock worth $133,000 after acquiring an additional 2,626 shares in the last quarter. 85.10% of the stock is owned by institutional investors and hedge funds.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.