Head to Head Review: PSQ (NYSE:PSQH) and Adaptive Medias (OTCMKTS:ADTM)

Adaptive Medias (OTCMKTS:ADTM) and PSQ (NYSE:PSQH) are both business services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, dividends, analyst recommendations, earnings and profitability.

Profitability

This table compares Adaptive Medias and PSQ’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Adaptive Medias	N/A	N/A	N/A
PSQ	-227.52%	-404.92%	-112.55%

Institutional & Insider Ownership

17.3% of PSQ shares are held by institutional investors. 32.1% of PSQ shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Adaptive Medias and PSQ”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Adaptive Medias	N/A	N/A	N/A	N/A	N/A
PSQ	$18.74 million	9.26	-$53.33 million	($1.26)	-3.96

Adaptive Medias has higher earnings, but lower revenue than PSQ.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Adaptive Medias and PSQ, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Adaptive Medias	0	0	0	0	0.00
PSQ	0	0	1	0	3.00

PSQ has a consensus price target of $3.50, suggesting a potential downside of 29.86%. Given Adaptive Medias’ higher possible upside, research analysts plainly believe Adaptive Medias is more favorable than PSQ.

Summary

PSQ beats Adaptive Medias on 5 of the 9 factors compared between the two stocks.

About Adaptive Medias

Adaptive Medias, Inc. offers programmatic audience and content monetization. It provides these unique capabilities to monetize content efficiently across multiple marketing channels, including mobile, video and online display advertising. The company was founded by Omar Akram, Sal Aziz, and Qayed Murtaza Shareef on August 7, 2007 and is headquartered in Irvine, CA.

About PSQ

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.